Whether it is a YouTube Channel, a podcast, or a new company, the people that succeed in the long-term, the winners, are usually not the people with the best talent, or the ones who find success the quickest, but those that simply stick with it and persevere.
They are the ones that keep making videos even though only 20 people are watching, or keep making sales calls, even though no one is buying. The people that persevere and slowly get better.
Most people never even try something creative or entrepreneurial. They defeat themselves before they even give it a chance. But of those that do try, most give up very quickly when overnight success doesn’t happen. A great example of this is that the median podcast on iTunes only has seven episodes. Most people that start podcast give up as soon as they hit their first challenge. They make a few episodes and realize that it will take a long time and a lot of work to grow an audience, so they give up.
There is certainly a time to quit things, but almost everyone gives up way to early. Everyone who has succeeded did so by pushing past the exact point of uncertainty when others would quit. The world didn’t care about the thing they were making; they didn’t have fans and followers on day one or day one hundred, they had the same doubts and insecurities, but were commitment and didn’t give up. They stuck with it and eventually found success.
So no matter what you’re working on, if you’re not happy with the results your getting, don’t forget the power of simply sticking with it.
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