Lots of people hate on Starbucks. Whether it is the McCafé, “Starbucks customers are wasting their money” crowd, or the sipping hipster latte “Starbucks is evil” crowd, there is not much public love for the worlds biggest coffee shop.
But the market tells a different story. All around the world you can find Starbucks locations thriving and busy with customers.
I used to feel indifferent towards Starbucks, but over the past two years of traveling I have grown more and more fond for Starbucks.
There is something beautiful about knowing exactly what you are going get no matter where you are. If you’re in Korea, China, Mexico, Slovenia, or Canada your americano will taste almost the same. You know there will be some nice seats to work at, pretty quality wifi, and friendly service.
It doesn’t remind me of home, but it brings a welcome sense of consistency, an a oasis of peace, and a good location to work from no matter if I’m in Tapei, Bangkok, Calgary, or Mexico City.